Thursday, April 21, 2005

Firms Paid TV's Tech Gurus To Promote Their Products

WashPost: Firms Paid TV's Tech Gurus To Promote Their Products
Corey Greenberg, tech editor for NBC's "Today" show, appeared last July to praise Apple's iPod as "a great portable musical player . . . the coolest-looking one" and suggested a compatible device to "share your music with other people." "This is the way to go," he declared.

"Let's cut the Apple commercial here right now, okay?" co-host Matt Lauer interjected.

Lauer was onto something. Greenberg, an NBC contributor, confirmed yesterday that he has received payments from Apple as well as Sony, Hewlett-Packard, Seiko Epson, Creative Technology and Energizer Holdings, charging $15,000 apiece to talk up their products on news shows. The contracts were first disclosed by the Wall Street Journal.

Paid financial analysts, paid political media analysts, paid technology analysts, what next for favorable reviews? Anyone needs a blog analyst? ;)

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