If you think that bathrooms are standardized, low-tech places, walk through American Standard's cavernous two-year-old design center.
In one room, 12 toilets are flushing as if under ghostly control; an electronic machine is pulling the virtual levers - and manipulating water temperature and pressure as well. In smaller rooms nearby, one man is alternately flushing cylinders of miso paste, wadded-up paper, and as many as 24 golf balls at a time, while another is inspecting different glazes on ceramic tiles.
I was laughing away wondering what they had for breakfast but I stopped when I realised that American Standards' bathroom and kitchen fixtures sales accounted for a quarter of their US$9.5 billion worth of revenue! Clearly Jack Sim, a lead advocate at the WTO (World Toilet Organisation), knows what he's doing!
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